Marketing Your Business Services | business services

Marketing your business services, in essence, is an art form rooted in knowing your market inside and out. This is the single most important component to your campaign and should be treated like a plant in a ceramic pot sitting on your office window sill. You must accommodate it’s every need to keep it alive and flourishing.Let’s start with defining your business. What are your business goals? In order to be a successful company, you must maintain a target focus. Master an approach to three or four major industries. As you specialize in these industry segments, you will have in your possession, the knowledge required to cater to their needs and increase your competitiveness. Illuminate all of your success stories within these industries to sell yourself into new business accounts.Your marketing material is your identity. It should represent your brand and services. The more creative you are with your design and copy, the better chance you have to platform yourself as not just a role model, but a leader of your field. This component introduces us to the next element: your industry profile. Reach out to external organizations and participate in their programs. This is a great way to showcase your work and contribute to the community. You may consider trade shows, open houses and most importantly volunteer work. These are great avenues for showcasing your capabilities.Return on investment (ROI) is most clearly demonstrated with direct marketing. The best way to increase the return on your investment is through target marketing. This is done by picking through large amounts of your customer data and specifying your campaign and content towards a particular demographic and sale. This element will help you to build your appeal not just to prospects but also to your existing customers.Remember, you have many audiences: your customers, your community, the media and your employees. Tailor your strategies and activities to your purpose with each of them.http://www.mp4print.com

The Psychology of Education | Education

On the need for an individualistic educational psychology emphasizing on the central role of the learnerEducation and psychology are related in more than just one way and the psychology of education could be related to educational principles in psychology or how education as a discipline is taught within psychology as a subject and how these two disciplines merge. This is primarily the focus of educational psychology which studies how human learning occurs, what ways of teaching are most effective, what different methods should be used to teach gifted or disabled children and how principles of psychology could help in the study of schools as social systems.Psychological education would be completely focused on learning methods as structured or imparted according to psychological and individual needs of the students. Education would differ according to culture, values, attitudes, social systems, mindset and all these factors are important in the study of education in psychology.Educational psychology is the application of psychological objectives within educational systems and psychological education as I distinguish here is application of educational objectives in psychological processes. The first focus of using psychology in education is more general and the second approach of using education in psychology is more individualistic. However as far as present study of educational approach to psychology is concerned, there is no difference between individualistic educational psychology and general educational psychology and all interrelationships between psychology and education are considered within the broad discipline of educational psychology.However a distinction between the more general educational psychology and more specific psychological or individualistic education could help in understanding the nuances of individualistic study and give a subjective dimension to the study of psychology in education. This could also help in making learning systems more student based and according to the needs of culture, society, individual or personal factors. This sort of study with a focus on personal/psychological aspects of learning is not just about social objectives and objectives within educational systems but also about personal goals and objectives and the psychological processes involved in learning. There has to be a clearer demarcation between education in psychology as a general study and individualistic education in psychology as a more specific and subjective discipline.As of now educational psychology encompasses a wide range of issues and topics including the use of technology and its relation to psychology, learning techniques and instructional design. It also considers the social, cognitive, behavioural dimensions of learning but it would be necessary to make education more personal and individualistic through a special branch with a psychological focus on education so that individual needs are considered. There could be two ways in which this branch of knowledge could evolve – either by strengthening psychological education or individualistic approach to the psychology of education or by having two distinct branches of general educational psychology and individualistic educational psychology.As in client centered approach to psychology, a psychology of education should also include further research that would highlight the need for individualistic dimensions in learning. Learning psychology is the use of psychological theories for example that of Jean Piaget and Kohler in the study of learning techniques, especially among children. I have already discussed Piaget but briefly Piaget’s theory higlights different stages of learning in children and Kohler suggested that learning occurs by sudden comprehension or understanding, however I will not go further into learning theories here. Whereas the focus of educational psychology is on learning techniques per se and the role of the learner is considered only secondary, a branch of individualistic psychology in education could help in emphasizing the role of the learner considering not just their disabilities or giftedness but also their personality patterns. This focus on personality patterns brings out the central role of understanding psychology in educational systems.Educational psychology studies both the personal approaches to education as in giftedness, disability, learning theories applied to children and adults, and the more general objective approaches to learning as the role of schools as social or cultural systems.The psychology of education could include the following branches:General Educational Psychology 1. Learning Systems – As studied from individualistic learning perspectives and generalized learning perspectives, a discussion of the different theories, practices and systems or techniques of learning is an integral part of educational psychology and especially central to general educational psychology.2. Social Systems – The use of education in social, cultural and economic systems could be considered within the psychological context and this relates to the role of education in society.Individualistic Educational Psychology 1. Learning Systems – Learning techniques and systems or methods will have to be in accordance with the needs of the children or adult participants and according to skills of the teachers. Needs vary according to personal traits and abilities and individual needs will have to be considered during the learning process.2. Social Systems – Individual learning psychology will have to be studied according to specific social and cultural backgrounds of the learners and thus a more subjective study of learning approaches and centralized role of the individual in the learning process considering their social, cultural or intellectual background will have to be considered.

Hot Trend For Christmas 2009 – Board Games | Board Games

One of the hot trends for Christmas toy shopping this year may be the resurgence of the board game. That’s right, sales of many old prepong favorites such as Monopoly, Chutes and Ladders, and Operation are increasing, while sales of video gaming systems such as PlayStation are dropping. Spurred by a combination of recessionary belt-tightening by shoppers, and a tendency to wax nostalgic during hard times, board game sales have increased 5% since May 2008 while toy sales in general have decreased 2%, with electronic games sales off by 12%.Toy manufactures are responding to this new trend by updating their familiar games to have a more current feel. For example, the depression era game Monopoly has replaced it’s familiar shoe playing piece with a laptop. You can also purchase property using the new credit card machine. In place of removing a wishbone in the game Operation, you can now remove a cell phone finger, and the board game Clue has new characters, including a dot-com billionaire.Marketing of board games is also being updated. Hasbro , the manufacturer of games such as Operation, Candy Land, and Scrabble has begun to promote “family game night” in response to the growing board game trend. Their Website features “games of the month” along with suggestions on how to host your own “game night”.Technology has recently made its debut into the board game world. with a game called Scene It?. This game uses a DVD to display movie and television clips along with the traditional playing board to engage players in this fun trivia-style game.So, what are going to be the hot board games for Christmas 2009?A top seller in many stores continues to be the strategy game Settlers of Catan. In this game, geared for ages 10 and above, the players battle to collect resources, building settlements and cities that ultimately determine the winner.Another top seller this year is Quiddler, a quick paced word lovers game in which players attempt to create words from dealt cards. Like Scrabble players try to use high point letters to get the highest score. Points are also given for most words, so even small words can help you win.What serious board-gamers are picking as their top game overall is Puerto Rico. If your looking for a super fun strategy game that can teach your kids lessons in economics and commerce, this is it. Recommended for ages 12 and above, players of this game take on the roles of various plantation owners around the 1800′s. The winner is determined by who positions themselves best to deliver their product across the sea to Europe.With a combination of gambling and trivia, Wits & Wagers may again be top seller for 2009. In this fast paced, easy to learn game, players not only try to answer fun, and sometimes crazy questions, but also bet on the accuracy of other players answers to crown a winner.If you’re looking for a game which can be as enjoyable for a five year old as well as an adult you have to try Blokus Classics Game by Mattel. In this strategy game which lasts about 30 minutes, you place colorful pieces on the board in an attempt to be first to play all your pieces before your opponents. Blokus is a fast game, easy to learn and fun for both adults and children.With the economy still in the dumps, and many board games selling for under $20.00, they are sure to be a popular present found under the Christmas tree this year. So pick up one while there’s still a good supply on store shelves. You’ll find out like many others already know. You forgot how much fun playing a board game with your family and friends can be.